Information Exchange: Publications

Guidelines for Conducting Focus Groups and ICIS Focus Group Facilitator's Guide

Author: Howard/Stein Hudson Associates

"This report discusses the origin, purpose, and uses of the focus group technique, along with how to plan, conduct, follow-up and use the results of focus groups. This first section excerpts material prepared by the authors from a report that was part of the National Cooperative Highway Research Program (NCHRP) conducted by the Transportation Research Board, with the approval of the Governing Board of the National Research Council. Specifically, it is from Project 20-24(10), Research Report 376, Customer-Based Quality in Transportation, National Academy Press, Washington, D.C., 1995. The authors gratefully acknowledge permission to use the material within this guide. The only changes that have been made to the original text are renumbering and structuring sections to fit within the format of this document and broadening original references to transportation and transportation agencies to refer more generally to those organizations and agencies that own and/or operate infrastructure facilities.


 

The facilitator's guide used to carry out the ICIS focus groups is included in the second section of this report. This is the actual guide used by the facilitator, so readers will note use of the present tense in the guidelines. The facilitator’s guide also includes bracketed instructions and other notes to guide the facilitator in what specific things to do in a particular way and at a particular time in the agenda.

 

This material is based upon activities supported by the National Science Foundation under Cooperative Agreement No. CMS9728805. Any opinions, findings, and conclusions or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the National Science Foundation."

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Date Created: July 2000; Date Posted: February 2007

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